Standing out is in his DNA. He is fascinated by names such as Thomas Jefferson, Steve Jobs, Giovanni Falcone, Martin Luther King, Guido Reni, Peter Paul Rubens, Alexander the Great, Van Dyck, Cyrus the Great and Caravaggio figures who had the courage and strength to meet the challenge of creating something new in their time.
That is why Arman Golapyan, engaged for years in the world of art and excellence in design, decided to create an outstanding brand of clothing and accessories developing, producing and marketing high quality collections and designs for a discerning audience that wants the very best.
With this philosophy, Arman Golapyan's project becomes an innovation of the cultural values of the past. He feels a deep passion for his work and for the world of excellence, with the aim of building tomorrow's story.
The words that define the client
- Exclusivity. Offering unique pieces that cannot be found elsewhere.
- Quality. Uncompromising standards in materials and craftsmanship.
- Uniqueness. Each piece tells its own story.
- Recognisability. A distinctive design language.
- Innovation. Traditional techniques with modern technology.
- Socio cultural values. Fashion as cultural expression.
Who the clients are
- Upper middle cultural background with arts appreciation.
- Demanding individuals expecting perfection.
- People who dress for pleasure rather than necessity.
- Image conscious professionals.
- Those seeking true quality beyond trends.
What needs the client wants to satisfy
- Hedonism. Pleasure from exceptional garments.
- Sobriety. Elegant simplicity through quality.
- Quality assurance. Confidence in durability.
- Self expression. Clothing as personal identity.
Which values inspire them
- Reinterpreting artistic traditions from diverse cultures.
- Passion for product research leading to exclusivity.
- Ethical production respecting artisans and environment.
- Historical continuity connecting past and present.
Which market segment it addresses
The brand addresses the high end luxury fashion market, targeting discerning customers who value craftsmanship, heritage, and exclusive design. This segment represents the intersection of haute couture sensibilities with ready to wear accessibility.
What it offers its clients
- Tailoring quality with meticulous attention to detail.
- Guarantee of Made in Italy authenticity.
- Perfect fit through personalized measurements.
- Exceptional comfort without compromising style.
- Limited production runs ensuring exclusivity.
Objectives
- Stain resistant treatment for practical elegance.
- Clean lines defining modern sophistication.
- Water repellent finishes for all weather wearability.
- Innovative materials incorporating nanotechnology.
- Modern reinterpretation of historical models.
- Design enhancing historic fabrics and patterns.
- Sustainable production methods.
